I’ve always believed that life is about one thing: caring.

My self-care journey began very early, almost instinctively. At 17, consumed by the stress of my final year of high school, I started running every morning. Before that, I was already doing squats, sit-ups, or walking miles; I found in sports my first way to protect and care for myself. Perhaps that’s why I later dedicated myself completely to others. For over six years behind the pharmacy counter, and on the front lines during COVID-19, I was the one who delivered medicines to homes when the world stopped and who achieved the impossible to help. In my personal life, I was the friend who helped with moves, who drove as many miles as needed so you wouldn't feel alone, who picked you up from uni or a party so you could get home safely. I was the caregiver daughter who, while pregnant, pushed her mother's wheelchair to the hospital, never stopping showering her with affection. I enjoyed my work as a pharmacist because it was me in my purest essence: helping to the fullest.

However, life taught me a very hard lesson. When it was my turn to need care, I truly found myself very alone. Like so many people, I discovered what it feels like to be the person who is always there, but for whom no one else is there. My mother's passing left me facing an enormous wall, surrounded by family obstacles that I wouldn't wish on anyone.

Today, as a mother of two small children for whom I would give my life, I have transformed all that pain, resilience, and my scientific knowledge into a very special project. I have created this cosmetic brand so that no one has to neglect themselves. To help you care for, strengthen, and improve your skin.

I don't see cosmetics as a routine of superficial vanity. I see it as an act of self-love, health, and resilience. Skin is our first line of defense and the reflection of our self-esteem. If your skin is strong, you feel confident.

Our Commitments to You:

• Science and Empathy: We combine pharmaceutical rigor with the closeness of someone who knows how to listen to what truly concerns you.
• Aging with Pride and Strength: We are going to live longer, and we want to live better. We want your skin to age in the healthiest, strongest, and most vital way possible.
• Reinforcement from Within: We are obsessed with caring for your skin barrier. If your barrier is protected, your security multiplies.
• Your Moment of Refuge: We create effective formulas so that giving yourself five minutes a day is the hug and care you deserve to receive.

I have created this project for you. To improve your skin and, with it, the strength with which you look at yourself in the mirror.

I am María Landeta Rozpide. I have always cared for others. Created by a pharmacist, designed to care for you.